The project is a highly significant community project in a variety of ways. It directly involves many hundreds of individual participants and as a consequence engages with an even larger number of people as observers. Facing Australia actively encourages community inclusion and awareness through active participation (and in this way is a strategy for enhancing audience development).
Participants recruited for the project are drawn from a cross section of the selected community through a range of community networks. Evidence suggests that these participants have had little or no connection with the cultural sector in their community. The outcome of this project most commonly culminates in a public exhibition in a cultural venue where the composite portraits and individual images are displayed side by side.
 On Location: Nudgee Beach |
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Exhibition attendance records have noted that the majority of participants attend the exhibition, accompanied by family and friends and for most it was their first visit to an event at a cultural venue.
During the Face of Brisbane exhibition at the Museum of Brisbane over 28, 000 patrons attended in the first week. An Exit Poll survey revealed that 81% of visitors had never visited the Museum before and by the end of the exhibition season over 120,000 people had viewed the exhibition.
