This project directly involves many hundreds of individual participants and as a consequence engages with an even larger number of people as observers. Facing Australia is a cross-cultural/cross-generational project that actively encourages community inclusion by involving participants in the making a creative work.
Participants recruited for the project are drawn from a broader community through a range of community networks. Research has shown that participants have had little or no connection with the cultural sector. As a result the project contributes in a unique manner to audience development.
The outcome of this project most commonly culminates in a public exhibition in a cultural venue where the composite portraits and individual images are displayed side by side.
Attendance Records for a number of Facing Australia exhibitions indicate three important points;
- The majority of participants attend the exhibition
- They are accompanied by their family, their friends and work colleagues
- For most, it was their first visit to an event at a cultural venue.
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Exhibition attendance records have noted that the majority of participants attend the exhibition, accompanied by family and friends and for most it was their first visit to an event at a cultural venue.
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During the Face of Brisbane exhibition at the Museum of Brisbane over 28, 000 patrons attended in the first week. An Exit Poll revealed that 81% of visitors had never visited the Museum before and by the end of the exhibition season over 120,000 people had viewed The Face of Brisbane exhibition.