In 2004 Facing Australia expanded its visual boundaries. It began to create new works that focused on individuals who were connected by their occupation or a common activity and not their geographical location. This is a challenging and stimulating aspect of the Facing Australia project and allows for the examination of myriad of groups of individuals. We are particularly interested in constructing other 'faces' and forming new partnerships to complement the existing rich visual archive already in place.
The Melbourne Football Club was the only AFL club Facing Australia approached for a number of reasons. It is the one of the oldest football clubs in the world and the first in Australia. It, by its very name, is connected to the City of Melbourne - the home of Australian Rules. The creation of the image was another way of analysing and understanding Melbourne's rich cultural identity. The Melbourne Football Club has worked hard at bringing into closer focus such social issues such as Breast Cancer, the 2004 Boxing Day Tsunami and the disadvantaged. The Face of the Melbourne Football Club compliments the club's commitment to fostering a sense of community and identity.
The team were commissioned by Charles Sturt University to create a suite of faces that revealed the unique identity of four of its primary campuses; Wagga Wagga, Albury, Dubbo and Bathurst. In this work ABS statistics were replaced with data generated by the university’s student records in order to produce the statistical profile of the student body.

The VIEW Club of Australia (an arm of The Smith Family) is an organisation committed to providing educational opportunities for disadvantaged Australian children and their families. It currently has more than 22,000 registered female members across Australia.
During a national conference over 300 delegates were photographed, their details collected and then compared to national statistics on volunteers. The Face of the Female Volunteer is the contemporary face of volunteer. These volunteers are predominately female, Anglo-Saxon, have a median age of 64 and are retired. An ABS survey has established that women are the stalwarts of voluntary activity.